ILP-0118: EMS - Perception And Business Reality

This episode answers the following questions and more:

1. What does perception mean in business?

2. Why is perception important in business?

3. Is perception reality?

4. How does the perception of the business owner or leaders influence the realities of the business?

5. When does branding cross the line into insecurity?

6. How can you know when your perception is holding you b…